Moodboards
A visual collage that captures the desired look, feel, and emotional tone of a product, guiding design direction.
What is it?
Mood boards are collections of images, colors, textures, and typography that convey a specific style or concept, serving as a visual reference for design projects.
When to use it?
Create mood boards early in the design process to establish a cohesive visual direction, align team members, and communicate aesthetic goals to stakeholders before diving into detailed design work.
Why use it?
They help organize inspiration, clarify the desired emotional response, and ensure consistency in design elements, reducing miscommunication and aligning the team's vision.
How to use it?
Gather visual elements that represent the intended style, such as images, color palettes, fonts, and textures. Arrange them cohesively, either physically or digitally, to create a board that encapsulates the desired aesthetic and mood.
How not to use it?
Avoid cluttering the board with unrelated elements or being too vague; ensure each component aligns with the project's objectives and conveys a clear, unified theme.
Resources
Want to dive deeper, check these out:
+ Mood Boards in UX: How and Why to Use Them - Nielsen Norman Group+ A Step-by-Step Guide to Mood Boards for UI Designers - UX Design Institute+ 20 Best Mood Board Examples for UI/UX Designer - Mockplus+ Creating a moodboard - Figma Essentials Course UX/UI DesignSimilar UX Methods
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