Brainstorming
A collaborative technique to generate a multitude of ideas for solving design challenges, encouraging creative thinking and diverse perspectives.
What is it?
Brainstorming is a group creativity method where participants generate ideas spontaneously in response to a specific problem or question, aiming to produce a broad set of solutions without immediate evaluation.
When to use it?
Use brainstorming during the ideation phase of the design process to explore a wide range of solutions, especially when tackling complex problems that benefit from diverse perspectives.
Why use it?
It encourages open-mindedness, leverages collective team creativity, and helps uncover innovative solutions that might not emerge through individual work.
How to use it?
Define a clear problem statement, assemble a diverse team, set ground rules (e.g., defer judgment, encourage wild ideas), and facilitate a session where participants freely share ideas, building upon each other's contributions.
How not to use it?
Avoid criticizing ideas during the session, allowing dominant personalities to overshadow others, or lacking a clear focus, as these can stifle creativity and reduce participation.
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