SCAMPER
A creative brainstorming technique that prompts innovative solutions by exploring seven different approaches to modify existing products or ideas.
What is it?
SCAMPER is an acronym for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. It's a method that encourages teams to think about existing products or services in new ways to foster innovation.
When to use it?
Apply SCAMPER during the ideation phase, especially when seeking to improve or innovate upon existing products or services. It's particularly useful when teams feel stuck or need a structured approach to generate fresh ideas.
Why use it?
SCAMPER stimulates creative thinking by challenging assumptions and encouraging exploration of alternatives, leading to innovative solutions and improvements in product design.
How to use it?
Examine your product or service through each SCAMPER lens: Substitute components, Combine elements, Adapt features, Modify aspects, Put to other uses, Eliminate parts, and Reverse processes. Ask targeted questions under each category to explore potential innovations.
How not to use it?
Avoid rushing through the SCAMPER prompts without thorough consideration, and don't dismiss unconventional ideas prematurely. Ensure that the process remains focused on user needs and practical applications.
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