User Interviews
In-depth conversations with users to uncover their needs, behaviours, and experiences, informing user-centered design decisions.
What is it?
User interviews are 30- to 60-minute one-on-one sessions where researchers engage participants to gain insights into their attitudes, beliefs, desires, and experiences.
When to use it?
Conduct user interviews during the discovery phase to understand user needs, or post-launch to gather feedback for iterative improvements.
Why use it?
They provide rich, qualitative data, revealing users' motivations and pain points, which guide informed design decisions and enhance user satisfaction.
How to use it?
Prepare a discussion guide, recruit participants, conduct interviews in a comfortable setting, ask open-ended questions, and actively listen to gather deep insights.
How not to use it?
Avoid leading questions that bias responses, interviewing without clear objectives, or neglecting to analyze and act on the findings.
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