Usability Testing
A user-centered evaluation method where real users perform tasks to identify usability issues and improve product design.
What is it?
Usability testing involves observing real users as they interact with a product to identify areas of confusion and uncover opportunities to improve the overall user experience.
When to use it?
Conduct usability testing throughout the design process, especially during prototyping and before product launch, to ensure the design meets user needs and is intuitive to navigate.
Why use it?
It provides direct insights into how real users interact with your product, helping to identify usability issues that might not be evident to designers, leading to a more user-friendly design.
How to use it?
Define clear objectives, recruit representative users, create realistic tasks, observe and record user interactions, and analyze the data to identify pain points and areas for improvement.
How not to use it?
Avoid leading users during tests, testing with unrepresentative users, or ignoring the findings. Ensure the testing environment is neutral and doesn't influence user behavior.
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